The Paris Fashion Week 2025 turned into a celebration of South Asian style when Pakistani designer Hussain Rehar made a big splash with his Spring–Summer 2026 collection “Jeevan.”
Rehar’s show took place at the historic Hotel de Maisons and combined the energy of Lahore with the elegance of Paris. It was a perfect mix of bold creativity and cultural pride.
His participation was a big deal for his career, but it was also part of a bigger change in global fashion, where Pakistani designers are redefining luxury through authenticity and heritage.
Hussain Rehar’s “Jeevan” collection wowed audiences with a beautiful mix of white, black, and red, with intricate embroidery, floral patterns, and sheer net detailing on top.
Models walked the runway wearing textured hats, heavy jewelry, and dramatic eye makeup that made them look confident and powerful.
The brand called Jeevan a celebration of “the bold and charismatic individual” because it combines modern design with traditional South Asian craftsmanship.
Hussain Rehar: The Voice of Modern Fashion in Pakistan
Hussain Rehar has become one of Pakistan’s most daring designers since starting his label in 2017.
He graduated from the Pakistan Institute of Fashion and Design and built his brand around unapologetic glamour and sharp tailoring.
His collections, which include bridal couture, semi-formals, and luxury pret, show a lot of respect for traditional techniques while pushing the limits of color and texture.
Hussain Rehar’s time in Paris is part of a bigger story: Lahore’s ateliers are now on the same stage as those in Milan, Paris, and New York.
The Growth of South Asian Style in Paris
Fashion critics said that this season was a turning point for diversity in fashion around the world.
For the first time, Paris Fashion Week had a lot of designers from Pakistan, India, and Bangladesh who were breaking with traditional European styles.
Pakistan TV Digital says, “Paris just got a heavy dose of Desi drama, and the fashion world may never be the same again.”
- Shalwars, sari-like drapes, and Peshawari patterns were all over the runway.
- European brands are using Desi designs more and more, often taking ideas from everyday South Asian clothes.
- Pakistani fashion is no longer new; it’s a worldwide discussion about who we are, how we express ourselves, and how proud we are of our culture.
Hussain Rehar’s first show in Paris wasn’t just a fashion event; it was a cultural statement.
“Jeevan” showed that Pakistani design is bold, real, and ready to take over the world’s runways.
Rehar has opened doors for a new generation of South Asian designers who combine traditional skills with modern storytelling. Lahore’s history is woven into Paris’s style.
One critic said:
“The runway doesn’t just belong to Paris anymore; it belongs to every artist who dares to dream.”